Wednesday, December 9, 2009

Classical Music in Commercials

As of late I have been intrigued by commercials that start off with classicla music because it instantly gets my attention. Why do so many people not like this genre of music? It is one of my favorites because it is dreamy, relaxing, emotional and opens my imagination. Apparently alot of commercials have been feauring classical so I compiled a few to share. You may have seen a few of them already if not hope you enjoy the music and the marketing genius.

Aria is a resort and casino in Las Vegas, Nevada. The song "Winter ride" by Kostia was made especially for Aria. Everyone in this as looks to be envisioning something great that they want to share and the song takes you along for the ride.

American Express take charge commercial immediatley gets your attention with the bittersweet "prelude" from Bach's cello suite no. 1 while sad faces appear on everyday items. Towards the middle fo the ad the everyday items go from sad to happy go lucky along with the music.

This Kaiser Permanente features the song "Clair de lune" by Debussey and has a slight fairytale look to it and may have been influenced by the movie Twilight. There are trees growing in the middle of city skyscrapers and streets. It has suck a calm vibe of everything is going to be alright.

Wow this Reese's commercial gets the point across in 15 seconds with Gustav Holst's "Jupiter" from The Planets. The first time I saw this commercial I was hooked by the masculine and intense song that goes so well with the graphics.


Anonymous said...

Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!

Maggy said...

Thank you very much for the critique and comment.